At the recent WAFestivals & Events Association’s 2016 conference La Sirena received a Silver Award for Best Program (Fremont Solstice) and a Bronze Award for Best Poster (Kirkland Uncorked). I love working with Bold Hat Productions on their event marketing materials!
Are you always looking forward and never taking a second to look over all the cool stuff you’ve accomplished? I’m going to try and celebrate more, and I think doing it as the seasons change is a good time to reflect. So today I’m taking this time to look back over and celebrate the design work we did for Lake Chelan’s Winterfest and their Winter Guide.
Whiskey + Beer + Seattle. Three of my favorite things.
The lovely folks at Bold Hat Productions have rebranded and renamed HopScotch (their annual spring beer and scotch festival) to the Seattle Scotch and Beer Fest. La Sirena helped them out with a new logo, poster, coaster, social media graphics, web and print ads, outdoor billboard, and a new WordPress website. Or Maybe I should just say, “all the marketing materials you could ever need for an event.”
I have a list to remind myself what kinds of work to say yes and no to. This is one of those projects that hits all of them. When I watch this video it’s amazing to see the SE200 out in the real world helping people. There were so many years of prototypes, directions, testing, marketing, etc. I’m not used to working on such a long-term project, but man, is it worth it! This is the best kind of work.
I was beyond thrilled and honored when Emily Cohen-Moreira asked me to rebrand her business – Lucy the Laborer. (She was my doula and she was amazing!) I jumped at the chance to work with her in this capacity. Here’s a short interview with her and some pics of the work we did.
I was really pleasantly surprised (though not shocked) by how much I liked everything you did and how much I felt what I wanted to express through my redesign came through.
1) What were some key factors that made you decide that NOW was the time for a redesign?
I had my previous site and logo for the past few years. It served me pretty well, but was looking pretty dated and kind of crappy at this point. Also, I am now accepting registration for prenatal classes directly through my site, so I wanted it to look appealing and attractive.
2) Why did you choose to work with me?
I have worked with you in the past in a different capacity and generally like the style of the work I have seen of yours. I also felt that, since you experienced working with me before, you would be able to really capture what I am trying to convey with my site and logo.
3) What was your favorite part about working with me?
My favorite part was the design phase. I was really pleasantly surprised (though not shocked) by how much I liked everything you did and how much I felt what I wanted to express through my redesign came through.
4) What could I have done to make your experience working with me better?
I am totally happy with my experience. You were professional, on-time, and collaborative.
5) Any other info you want to share:
Everyone who saw my old site and has been back to the new one has commented on how much they love it. One woman I know who is training as a Childbirth Educator said she went to my beautiful site for inspiration. And I have had many compliments on my marketing materials.
IS IT TIME FOR YOUR BUSINESS MAKEOVER?
Send me an email to chat about booking your rebrand
for August-September 2015.
Okay, it’s time to admit summer is officially over. Not that I’m super bummed about it. The transition from Summer to Autumn is magical. And Autumn is my favorite season in Brooklyn. Here are some of my fave pixelmade projects from this summer. NOW, BRING ON THE PUMPKIN BEER!
I’ve worked on bus wraps, but here’s my first boat wrap!
I grew up near the ocean and a river and my step-dad’s a fisherman, naturally I love everything about being on or in the water. So I was pretty excited when asked to work on this project. This campaign for the Seattle Boat Show was the perfect way to kick off the summer design season. We did a logo, T-shirts, a boat wrap, and an ad to be used in the 2013 Seattle Seafair app. You can get more details on how to enter the contest here and don’t forget to check out other people’s pics and entries (I think Rohini Gnanasambanth and Andy Jeffreys is my fave, pretty funny and cute).
La Sirena recently developed a new logo for Ellensburg, WA small business, Johnny’s Cakes. They are currently in the process of raising money for their new cupcake mobile on Kickstarter. Mmmm… But if you’re like me and don’t live in Ellensburg, have no fear, you can still back this entrepreneur’s dream and get a dozen cupcakes delivered to your doorstep any where in the U.S.
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