Portfolio

Bling Bling – Our 2015 event designs won some awards!

See ya next year, Winter

Are you always looking forward and never taking a second to look over all the cool stuff you’ve accomplished? I’m going to try and celebrate more, and I think doing it as the seasons change is a good time to reflect. So today I’m taking this time to look back over and celebrate the design work we did for Lake Chelan’s Winterfest and their Winter Guide.

Lake Chelan Winterfest 2016

WF8 WF1 WF7 Winterfest_buttons Winterfest_2016-114 Winterfest_2016-9 shirts winterfestposter Winterfest_2016-68 WF4winterguide

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Event Makeover: Seattle Scotch & Beer Fest

SSBF2016LogoWhiskey + Beer + Seattle. Three of my favorite things.

The lovely folks at Bold Hat Productions have rebranded and renamed HopScotch (their annual spring beer and scotch festival) to the Seattle Scotch and Beer Fest. La Sirena helped them out with a new logo, poster, coaster, social media graphics, web and print ads, outdoor billboard, and a new WordPress website. Or Maybe I should just say, “all the marketing materials you could ever need for an event.”  

Screen Shot 2016-02-23 at 3.56.19 PM

Need some new graphics for your event? Let’s chat.

Interested in a makeover for your business or event? Check out my brand makeover packages.

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Microbiz Makeover: Lucy the Laborer

I was beyond thrilled and honored when Emily Cohen-Moreira asked me to rebrand her business – Lucy the Laborer. (She was my doula and she was amazing!) I jumped at the chance to work with her in this capacity. Here’s a short interview with her and some pics of the work we did. 

I was really pleasantly surprised (though not shocked) by how much I liked everything you did and how much I felt what I wanted to express through my redesign came through.

1) What were some key factors that made you decide that NOW was the time for a redesign?

I had my previous site and logo for the past few years. It served me pretty well, but was looking pretty dated and kind of crappy at this point. Also, I am now accepting registration for prenatal classes directly through my site, so I wanted it to look appealing and attractive.

2) Why did you choose to work with me?

I have worked with you in the past in a different capacity and generally like the style of the work I have seen of yours. I also felt that, since you experienced working with me before, you would be able to really capture what I am trying to convey with my site and logo.

3) What was your favorite part about working with me?

My favorite part was the design phase. I was really pleasantly surprised (though not shocked) by how much I liked everything you did and how much I felt what I wanted to express through my redesign came through.

4) What could I have done to make your experience working with me better?

I am totally happy with my experience. You were professional, on-time, and collaborative.

5) Any other info you want to share:

Everyone who saw my old site and has been back to the new one has commented on how much they love it. One woman I know who is training as a Childbirth Educator said she went to my beautiful site for inspiration. And I have had many compliments on my marketing materials.

IS IT TIME FOR YOUR BUSINESS MAKEOVER?

Send me an email to chat about booking your rebrand
for August-September 2015.

Only 2 spots available.

lucybusinesscards-before lucybusinesscards-afterLucyTheLaborer-oldcomp LucyTheLaborer-siteafter

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2014 Design Highlights

Might be a little late on this whole end-of-the-year wrap up thing. (I can’t believe it’s the end of JANUARY already!) But I really wanted to share my 2014 work roundup with you. I’ll admit, it’s mostly because I wanted an excuse to play around with a new app. I just discovered Videohance earlier this month while listening to one of CreativeLive‘s marketing classes (it was one of the Instagram classes, but I can’t remember which one.) It’s kind of addictive and a fun way to spend time after a snow-filled day. I tried not to use any light leaks, but I couldn’t help myself.

I made the video/slideshow for Instagram–it looks best there (on a phone). But you can also check it out right here:

La Sirena’s 2014 Design Highlights from Jalene Hernandez on Vimeo.

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Photoshop Friday – Vintage Bollywood Wedding Save-the-Dates

DandO_beforeandafter

Happy Photoshop Friday! Some projects feel like you were born to work on them. This is one of those projects. When these two love birds came to me to design their wedding save-the-dates I said, “of course, I would love to.” And when they told me they wanted it to look like a vintage Bollywood poster I almost screamed, “YES! WHEN CAN WE START?!”

“…I literally cried when I opened the PDF. It looks unbelievable, you’re unbelievable, and I dont think anything I can write out in words would tell you how AWESOME I think these are — you nailed it… These are beyond what I could have ever dreamed about- we love them!”

To top it off, I received the best, soul-warming feedback ever. This is the kind of thing that keeps you going and creating. I know I’ll look back on this when I’m having a bad day and it will be a good reminder to keep doing what I do:

“I am IN LOVE, LOVE, LOVE with these. I literally cried when I opened the PDF. It looks unbelievable, you’re unbelievable, and I dont think anything I can write out in words would tell you how AWESOME I think these are — you nailed it. I love all of them but I think I might be most drawn to the first one! Thank you, thank you, thank you! These are beyond what I could have ever dreamed about- we love them!!”

Lots of people don’t know this about me, but I am a bit of a retouching nerd. Photoshop was my first love in college and at one point in my career I was a Sr. Digital Artist at an international ad agency. I still love to do retouching and image manipulation, for work and for fun. I know there are a million “Photoshop Fridays” out there, but I’ve started one of my own to showcase this often unseen side of my work and share the magic of image transformation with you. 

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Photoshop Friday – Central Park Lovers

VintageCentralParkLovers

Happy Friday!

Lots of people don’t know this about me, but I am a bit of a retouching nerd. Photoshop was my first love in college and at one point in my career I was a Sr. Digital Artist at an international ad agency. I still love to do retouching and image manipulation, for work and for fun. I especially love working on old images, retouching them just enough to bring some detail back in, but not losing that great vintage quality.

Here’s the one for you – A pic of two young lovers in Central Park, NYC – early 1970s.

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END OF SUMMER WRAP UP

Okay, it’s time to admit summer is officially over. Not that I’m super bummed about it. The transition from Summer to Autumn is magical. And Autumn is my favorite season in Brooklyn. Here are some of my fave pixelmade projects from this summer.
NOW, BRING ON THE PUMPKIN BEER!

summersample

fbclogo

rafiel

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LOGO DESIGN: Johnny’s Cakes

JCakesForPortfolio

La Sirena recently developed a new logo for Ellensburg, WA small business, Johnny’s Cakes. They are currently in the process of raising money for their new cupcake mobile on Kickstarter. Mmmm… But if you’re like me and don’t live in Ellensburg, have no fear, you can still back this entrepreneur’s dream and get a dozen cupcakes delivered to your doorstep any where in the U.S.

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